Logo design · Identity· Branding
About the project
Yana Sas – a photographer with a distinct visual aesthetic focused on warmth, natural light, authenticity, and an emotional connection to nature. Her work blends intimacy, softness, and storytelling, turning photography into a personal and poetic experience
- To develop a logo and visual identity that reflect the photographer’s individuality, artistic vision, and emotional depth – creating a cohesive visual language that supports her personal brand and complements her photographic style
Inspiration
This project was primarily inspired by Yana’s photography. Her artistic vision, emotional depth, and sensitivity to atmosphere deeply resonate with me and became the foundation of the visual identity.
Nature was another important source of inspiration, bringing a sense of calm, balance, and organic beauty to the brand.
The identity is built on the combination of two typefaces – a handwritten script that adds a romantic and poetic mood, and a refined serif typeface that conveys elegance, subtlety, and the visual character of Yana’s work. Together, they create a harmonious and expressive visual language.
Nature was another important source of inspiration, bringing a sense of calm, balance, and organic beauty to the brand.
The identity is built on the combination of two typefaces – a handwritten script that adds a romantic and poetic mood, and a refined serif typeface that conveys elegance, subtlety, and the visual character of Yana’s work. Together, they create a harmonious and expressive visual language.
BRAND IDENTITY
The goal of the branding was to create a cohesive and refined visual system that supports the photographer’s artistic vision. As part of the brand identity, I designed a gift certificate, business cards, and a photobook, ensuring visual consistency across both digital and printed materials.
Each element was developed to feel timeless, elegant, and emotionally aligned with Yana’s photography, strengthening the overall brand presence and creating a unified visual language.
Each element was developed to feel timeless, elegant, and emotionally aligned with Yana’s photography, strengthening the overall brand presence and creating a unified visual language.
Result
The result is a calm, elegant, and timeless identity that enhances the artistic nature of Yana’s work and feels organic across both digital and printed materials.
WEBSITE FOR YANA
let's create
something together
I will realize all your ideas into something special
yunkina@yahoo.com
Alicante, Spain
Alicante, Spain
