Web design for an online store of handmade miniature horses
Web design · UI/UX · Responsive design · Web development
About the project
The task was to redesign the website of an online store for a brand specializing in handmade miniature horses. The goal was to create a modern and relevant design that reflects the brand’s spirit and aesthetics.
Key objectives included simplifying website navigation, improving the overall user experience, and ensuring a clean, intuitive interface.
Additionally, the project required developing a fully responsive design optimized for both mobile and tablet devices, as well as implementing the website on Tilda.
The redesign process started with research into the brand’s identity and target audience to ensure the website design would reflect its unique character. A minimal yet elegant visual style was developed to highlight the handcrafted products and convey a sense of artistry and detail.
The site structure was simplified, focusing on intuitive navigation and a seamless shopping flow.
Special attention was given to creating a responsive design, ensuring an equally smooth experience across desktop, tablet, and mobile devices.
Finally, the website was implemented on Tilda, with clean layouts and adaptive blocks, making the brand’s online presence both aesthetically refined and user-friendly.
The homepage was redesigned to clearly present the product, highlight key collections, and guide users through the store without visual overload.
Result
After the redesign, the website became clearer and easier to navigate.
Users spend less time searching for products, the purchase flow is more straightforward, and the overall conversion rate increased, resulting in more completed orders.