LACRIMA
Logo & brand identity for Lacrima
Graphic design · Identity· Logo design
About the project
LACRIMA is a home fragrance brand built around emotional memory.
Each scent tells the story of a fleeting moment — intimate, personal, and deeply familiar. Inspired by nostalgia, cinema, summer evenings, rain-soaked streets, and memories we carry with us, the brand transforms fragrance into an emotional experience.
More than candles, Lacrima creates moments worth remembering.
Each scent tells the story of a fleeting moment — intimate, personal, and deeply familiar. Inspired by nostalgia, cinema, summer evenings, rain-soaked streets, and memories we carry with us, the brand transforms fragrance into an emotional experience.
More than candles, Lacrima creates moments worth remembering.
Create a premium candle brand inspired by memories, emotions, and nostalgic moments. Develop a cohesive visual identity and packaging system for a collection of scented candles, each telling its own story through fragrance, color, and atmosphere.
Alternative versions of logo
The brand identity includes simplified symbol version for flexible use across formats. It acts as compact brand signature, ensuring recognizability when the full logotype is not needed.
Packaging design
The main focus was on the packaging design. Each one was created to visually reflect the scent and mood of its line, supported by custom gradients developed for every product line.
Stationary
To extend the brand experience beyond the product itself, a stationery system was developed, including a brand card and a collection card for each fragrance. These printed materials communicate the story behind every scent while reinforcing the emotional and tactile character of the brand.
UNBOXING EXPERIENCE
The packaging experience was designed to feel thoughtful and memorable from the moment the box is opened. The system includes a shipping box, branded shopping bag, custom tissue paper, seal sticker, and a branded matchbox gifted with every order, transforming the purchase into a complete sensory experience.
Result
- A complete brand identity system that translates the product experience into a strong visual language.
- The packaging enhances perceived value and creates a clear emotional connection with the audience.
- The system ensures consistency across all touchpoints and is flexible for future product expansion.
let's create
something together
let's create
something together
I will realize all your ideas into something special
yunkina@yahoo.com
Alicante, Spain
Alicante, Spain